Thursday, April 17, 2014

More Thought For Food Required

Better Equipped are pleased to announce the launch of our latest food technology catalogue which features a significantly larger range of products to help bring food technology lessons to life.

‘There’s no doubt just how important food technology is as a subject’ said a company spokesperson, ‘ we live in a time where there’s a tremendous enthusiasm amongst all ages for food programmes such as Masterchef but at the same time we have rising incidence of obesity and declining levels of understanding of both what is meant by a balanced diet and more fundamentally where food actually comes from. It’s clear there’s a knowledge gap around food provenance, preparation and positive nutrition and at the same time there’s an opportunity to  harness enthusiasm for cookery programmes in order to educate school children about food fundamentals. In short Food technology lessons can play a critical role in providing more thought for food.”

Recent research by the Global Insight Agency ‘Future Foundation’ shows that for example over half of children questioned believe that potatoes count towards their ‘five-a-day’ total, and perhaps more surprisingly that 10 per cent also think carrot cake counts. Research last year by the British Nutrition Foundation (BNF) also revealed that approximately 30% of primary school children thought cheese came from plants and nearly one fifth believed fish fingers were from chicken.


As well as almost doubling the number of products featured, our latest brochure also features both everyday low prices and some great promotions to help schools get the most out of their budgets. We hope that the launch of a new Larger Food Technology Range will in some small way help enable engaging food technology lessons and help to fill the Gaps in knowledge around where our food comes from and what exactly is meant by a balanced diet.

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